This morning, Newegg announced that they’ve started accepting Bitcoin on their website (via BitPay), making them one of the largest and most popular internet retailers to jump on the cryptocurrency bandwagon to date. Newegg’s homepage is currently prominently featuring Bitcoin, and they’ve created a helpful “about Bitcoin” page on their site to help educate those that want to learn more about it. Bitcoin is even currently appearing at the top of the “payment options” list during Newegg’s checkout process—ahead of credit cards, Paypal, and other methods.

I’m surprised it took Newegg this long, but it’s nice to finally see them embrace cryptocurrency. I’m curious to see what kind of impact this will have on their business—Newegg really seems like an ideal candidate for Bitcoin adoption, given the nature of their products and techno-enthusiast customer base. Hopefully this turns into a major success story for them.